TikTok, Trend Cycles, and Thrift: The Contrast between Consumerism and Digital Landscapes

At the end of the day, fashion should not be a competition. The moment a form of expression becomes a battle of staying up-to-date and ‘fitting in’ is the moment that identity is lost. Brands and outlets will always attempt to push trends; it’s what ultimately keeps them relevant. Trend cycles were infinitely easier for advertisers to push in the time before social media, but today, any viral figure or highly-viewed video can influence a trend within a specific circle.